BuzzFeed is a joke.
Ridiculed far and wide.
But the savviest copywriters know that’s far from the truth.
They know BuzzFeed writers are alchemists. Able to make something out of nothing.
They possess an exceptional ability to use mystery, shock, intrigue and humor to get you to click… even when you know exactly what’s in store. The content might be rubbish, but the headlines are pure gold.
Here are 30 BuzzFeed headline tricks to emulate, broken down into categories.